The third annual Award "Mother's Choice", established by a non-profit organization "Association of Japan’ Mothers" declared GOO.N brand to be the best childcare agent in 2011.

GOO.N brand became the leader of voting, which was attended by thousands of Japanese mothers. TM GOO.N, like a baby, does not stand still – it’s evolving, getting better. Each time, releasing a new collection, we try to consider the needs and characteristics of each child. We hope that moms and kids not only in Japan but all over the world will appreciate the incredible softness of TM GOO.N diapers.

Award "Mother's Choice" - "Association of Japan’ Mothers" is the sponsor of the program supporting women in the upbringing of children. One of this program’ components is to reward companies whose products makes parenting easier and more enjoyable. Mothers themselves by voting choose the safest, easy-to-use products that help in child caring.